![]() After just three years, AT&T bailed on the content business by way of a deal to merge Warner Media with Discovery, with the head of Discovery, David Zaslav, set to run both companies. It also has some originals, such as the Emmy-nominated series “The Flight Attendant” and “Hacks.”īoth HBO and HBO Max are run by the same executive, Casey Bloys. While HBO remains HBO, Max includes all kinds of Warner Media library content. “It confused the consumer, it confused the product, it confused the Hollywood community, it confused people inside HBO, and I just don’t understand it.” James Andrew Millers book follows the channel from its start in 1972 through its. “I think it’s one of the great branding disasters of all time,” Miller says. The company would call its streaming service HBO Max. In 2019, Warner Media - then under the leadership of AT&T executive John Stankey - announced a decision seemingly designed to create brand confusion. Lots of executives were pushed out, including HBO chief Richard Plepler. But once it got the green light, AT&T wasted no time making its mark on those legacy media companies. From the New York Times best-selling author of Those Guys Have All the Fun comes Tinderbox, the unvarnished, comprehensive, and astonishing history of HBO. With the Trump administration pushing back, the sale took some time to go through. Former Time Warner CEO Jeff Bewkes made a deal to sell the whole parent company - and its assets including Warner Brothers, CNN, Turner and HBO - to AT&T in 2016. Hollywood has changed a lot in the nearly 50 years since the network’s founding, and HBO - as part of Time Warner and then Warner Media - has been through a lot too. Tinderbox tells the exclusive, explosive, uninhibited true story of HBO and how it burst onto the American scene and screen to detonate a revolution and transform our relationship with television forever. It’s no wonder Miller’s book is 1,000 pages long - he talked to hundreds of people involved with all kinds of HBO programming - stand-up comedy, sports, documentaries, and of course series including “The Sopranos” and “The Wire.” ![]() KCRW continues its conversation with James Andrew Miller, author of ‘“Tinderbox,” a new oral history of HBO. ![]()
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